The article explores the scientific and theoretical aspects of evaluating the effectiveness of marketing activities of commercial banks. A methodological approach to evaluating the activities of commercial banks from the customer's point of view is proposed. The impact of the types of services offered by the bank on the development of customer relations in commercial banks was assessed. Based on the results obtained, the level of customer relations in commercial banks was assessed.

The article analyses the principles of forming an effective financial mechanism to ensure the common interests of economic partners in agricultures, including the principles of improving the financial mechanism of agricultures, and also develops practical proposals and recommendations for improving the financial mechanism.

This comparative analysis delves into the financial information reporting practices and corporate behavior of listed companies in Iran. As the Iranian economy undergoes significant transformations, understanding how companies report financial information and align their behavior with international standards is of paramount importance. Through an in-depth examination of financial reports, governance structures, and corporate practices, this research assesses the extent to which listed companies in Iran adhere to global reporting norms and ethical standards. The findings offer valuable insights into the transparency and corporate governance landscape in Iran and provide a basis for enhancing reporting and behavior practices in the Iranian business environment.

The article talks about the organizational and economic mechanism of corporate management in the construction materials industry. The basis of the conducted research is the socio-economic relations related to the improvement of organizational and economic mechanisms of corporate management in the building materials industry in the conditions of further development of the economy.

The article examines the key aspects of the digital transformation of the banking sector in the context of large-scale changes taking place in the financial sector in recent decades and forming a new financial reality.

This study investigates the multifaceted landscape of customer satisfaction within Pakistan's telecommunications industry. Drawing from comprehensive research, including surveys and qualitative analysis, it unravels the key determinants influencing customer satisfaction. With a focus on service quality, pricing, customer service, and technological advancements, this research provides critical insights for telecom operators seeking to enhance customer experiences and foster lasting loyalty.