Articles | Open Access | Vol. 3 No. 10 (2023): Volume 03 Issue 10 | DOI: https://doi.org/10.37547/marketing-fmmej-03-10-05

ASSESSMENT OF THE ACTIVITY OF COMMERCIAL BANKS FROM THE CUSTOMER'S POINT OF VIEW

Yusupov Makhamadamin , Phd, Associate Professor, Tashkent State University Of Economics, Tashkent, Uzbekistan

Abstract

The article explores the scientific and theoretical aspects of evaluating the effectiveness of marketing activities of commercial banks. A methodological approach to evaluating the activities of commercial banks from the customer's point of view is proposed. The impact of the types of services offered by the bank on the development of customer relations in commercial banks was assessed. Based on the results obtained, the level of customer relations in commercial banks was assessed.

Keywords

Banking, bank marketing, relationship marketing

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Yusupov Makhamadamin. (2023). ASSESSMENT OF THE ACTIVITY OF COMMERCIAL BANKS FROM THE CUSTOMER’S POINT OF VIEW. Frontline Marketing, Management and Economics Journal, 3(10), 38–51. https://doi.org/10.37547/marketing-fmmej-03-10-05