
DECIPHERING CUSTOMER SATISFACTION IN PAKISTAN'S TELECOM INDUSTRY: KEY DETERMINANTS EXPLORED
Anika Guohui , School of Public Administration and Law, ChinaAbstract
This study investigates the multifaceted landscape of customer satisfaction within Pakistan's telecommunications industry. Drawing from comprehensive research, including surveys and qualitative analysis, it unravels the key determinants influencing customer satisfaction. With a focus on service quality, pricing, customer service, and technological advancements, this research provides critical insights for telecom operators seeking to enhance customer experiences and foster lasting loyalty.
Keywords
Customer Satisfaction, Telecom Industry, Service Quality
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