Articles | Open Access | Vol. 3 No. 10 (2023): Volume 03 Issue 10 | DOI: https://doi.org/10.37547/marketing-fmmej-03-10-02

DECIPHERING CUSTOMER SATISFACTION IN PAKISTAN'S TELECOM INDUSTRY: KEY DETERMINANTS EXPLORED

Anika Guohui , School of Public Administration and Law, China

Abstract

This study investigates the multifaceted landscape of customer satisfaction within Pakistan's telecommunications industry. Drawing from comprehensive research, including surveys and qualitative analysis, it unravels the key determinants influencing customer satisfaction. With a focus on service quality, pricing, customer service, and technological advancements, this research provides critical insights for telecom operators seeking to enhance customer experiences and foster lasting loyalty.

Keywords

Customer Satisfaction, Telecom Industry, Service Quality

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How to Cite

Anika Guohui. (2023). DECIPHERING CUSTOMER SATISFACTION IN PAKISTAN’S TELECOM INDUSTRY: KEY DETERMINANTS EXPLORED. Frontline Marketing, Management and Economics Journal, 3(10), 08–14. https://doi.org/10.37547/marketing-fmmej-03-10-02