This article examines the concept of “image” in various interpretations by foreign and domestic scientists, and substantiates the need to form the image of an organization. Based on a generalization of theoretical approaches to the concept of “image,” an analysis and clarification of the essence of this concept is presented, and a rationale for the marketing approach is given. Within the framework of the identified approaches, the features and functions of forming a positive image of the organization are presented. In addition, issues of the economic reality of the enterprise's image were studied using marketing strategy and innovative means of monitoring consumer preferences.

This paper presents a comprehensive blueprint for fostering synergy between sustainability, ecotourism, and community empowerment in Merauke Regency. Recognizing the delicate balance between nature conservation and socio-economic development, the strategy outlined herein integrates ecotourism principles with community engagement initiatives. Through meticulous planning and stakeholder collaboration, the proposed model seeks to harmonize environmental preservation with the socio-cultural aspirations of local communities. By emphasizing sustainable tourism practices and empowering indigenous groups, this blueprint aims to catalyze inclusive growth while safeguarding Merauke's rich natural heritage. Drawing upon insights from sustainable development frameworks and best practices in ecotourism, the proposed strategy offers a transformative pathway towards holistic conservation and community well-being in Merauke Regency.

Currently, the study of reducing poverty, increasing employment and welfare of the population is relevant not only at the global level, but also at one of the most important tasks for the economy of Uzbekistan. In 2022, the poverty level in the republic decreased from 17.0% to 14.0%, and 1 million citizens were lifted out of poverty. In achieving such results, the decisive factor is the ongoing systematic and thoughtful policy aimed at training the population in modern professions, creating decent jobs, and comprehensive support for entrepreneurship.

This paper delves into the historical factors that have impeded development across Africa, with a particular focus on Nigeria's perspective. Drawing from historical analysis and socio-economic research, the study examines key obstacles that have hindered progress in the region. Through a nuanced exploration of colonial legacies, political instability, economic challenges, and social dynamics, the paper sheds light on the multifaceted nature of development barriers. By scrutinizing historical trajectories and contextual nuances, it offers insights into the complex interplay of factors shaping Africa's developmental landscape. Ultimately, the analysis aims to deepen understanding and stimulate dialogue on strategies to overcome these hurdles and foster sustainable development across the continent.