This case study delves into the intricate relationship between market concentration and advertising strategies within the Iranian Food and Beverage Industries. By focusing the lens on this specific sector, the research explores how varying levels of market concentration influence the advertising approaches adopted by industry players. Employing a qualitative methodology, the study draws on interviews, surveys, and industry data to analyze the strategies employed by companies in response to market concentration. The findings contribute to our understanding of the dynamic interplay between market structure and advertising decisions in the Iranian context, offering insights for businesses and policymakers navigating the complexities of the Food and Beverage industry.

Market concentration, advertising strategies, Iranian Food and Beverage Industries

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