Consumer Preferences and Shopping Behavior Amidst the COVID-19 Crisis: A Review of Global Trends
Dr. Rajesh Kumar , Department of Marketing & Strategy, Indian Institute of Management Bangalore (IIMB), Bangalore, Karnataka, IndiaAbstract
The COVID-19 pandemic has significantly altered consumer behavior, particularly in the realm of shopping. This study reviews existing literature on the impact of COVID-19 on shopping habits, exploring how fear of the virus has shaped consumer attitudes and behavior. By synthesizing findings from various studies, the review highlights shifts in consumer preferences, the rise of online shopping, and increased health consciousness. It also discusses the broader implications for businesses and the retail industry. The paper concludes with recommendations for businesses to adapt to the post-pandemic consumer landscape.
Keywords
COVID-19, consumer behavior, online shopping
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