Articles | Open Access | Vol. 3 No. 11 (2023): Volume 03 Issue 11 | DOI: https://doi.org/10.37547/marketing-fmmej-03-11-03

ANALYSIS OF THE USE OF MARKETING STRATEGIES IN RETAIL ENTERPRISES IN UZBEKISTAN

A.A.Sobirov , Docent Of Marketing Department Of Tsue, Uzbekistan

Abstract

The article highlights the importance of marketing strategy in local industrial enterprises, the role of marketing strategy in increasing the efficiency of the enterprise. Through the SWOT analysis, opinions on the directions of the marketing strategy in increasing the efficiency of the enterprise were discussed.

Keywords

marketing, strategy, marketing strategy

References

President of the Republic of Uzbekistan Shavkat Mirziyoyev's speech at the 72nd session of the United Nations General Assembly on September 19. http://uza.uz/oz/politics/zbekiston-prezidenti-shavkat-mirziyeev-bmt-bosh- assambleyasi-20-09-2017.

Modern strategic analysis: textbook / E.Yu. Kuznetsova [and others]; under general editorship Prof., Doctor of Economics Sciences E.Yu. Kuznetsova.— Ekaterinburg : Publishing house Ural. Univ., 2016.— 131 p.

Arutyunova D.V. Strategic management. Tutorial. Taganrog: Publishing House TTI SFU, 2010. 122 p.

Pankrukhin A.P. Marketing Guild of Marketers. — 3rd ed. - M.: Omega-L, 2005. - 656 p.

Marketing Management, Second Edition Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America.

Article Statistics

Downloads

Download data is not yet available.

Copyright License

Download Citations

How to Cite

A.A.Sobirov. (2023). ANALYSIS OF THE USE OF MARKETING STRATEGIES IN RETAIL ENTERPRISES IN UZBEKISTAN. Frontline Marketing, Management and Economics Journal, 3(11), 16–20. https://doi.org/10.37547/marketing-fmmej-03-11-03