
ANALYSIS OF THE USE OF MARKETING STRATEGIES IN RETAIL ENTERPRISES IN UZBEKISTAN
A.A.Sobirov , Docent Of Marketing Department Of Tsue, UzbekistanAbstract
The article highlights the importance of marketing strategy in local industrial enterprises, the role of marketing strategy in increasing the efficiency of the enterprise. Through the SWOT analysis, opinions on the directions of the marketing strategy in increasing the efficiency of the enterprise were discussed.
Keywords
marketing, strategy, marketing strategy
References
President of the Republic of Uzbekistan Shavkat Mirziyoyev's speech at the 72nd session of the United Nations General Assembly on September 19. http://uza.uz/oz/politics/zbekiston-prezidenti-shavkat-mirziyeev-bmt-bosh- assambleyasi-20-09-2017.
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Marketing Management, Second Edition Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America.
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