Articles | Open Access | Vol. 3 No. 08 (2023): Volume 03 Issue 08 | DOI: https://doi.org/10.37547/marketing-fmmej-03-08-01

COPING WITH EXTERNAL CHALLENGES: THE IMPACT ON MICRO AND SMALL ENTREPRENEURS IN INDIA

Dr. A Elayaraja , Assistant Professor, Department of Management, Hindustan College of Arts and Science, Padur, Chennai, Tamil Nadu, India

Abstract

This research investigates the influence of external problems on micro and small entrepreneurs in India. Micro and small enterprises (MSEs) play a crucial role in the Indian economy, contributing significantly to employment generation and economic growth. However, these enterprises often face numerous external challenges that can affect their sustainability and growth prospects. This study aims to identify and analyze the various external problems faced by MSEs in India, including economic, regulatory, and market-related factors. Through surveys, interviews, and case studies, we examine the impact of these challenges on entrepreneurs' business strategies, financial viability, and overall entrepreneurial ecosystem. The findings shed light on the resilience and coping mechanisms of micro and small entrepreneurs, providing insights for policymakers and stakeholders to address the unique challenges faced by this vital sector.

Keywords

Micro and small entrepreneurs, external challenges, economic factors

References

Alvarez Sharon A, Busenitz Lowell W. “The Entrepreneurship of Resource-Based Theory. Journal of Management. 2003; 3:285-308.

Carree MA, Thurik R. ‘The impact of entrepreneurship on economic growth’, in ZJ Acs &DB Audretsch (eds), Handbook of Entrepreneurship Research: An Interdisciplinary Survey andIntroduction, Spring, New York, 2003.

Cliff JE, Jennings PD Greenwood R. ‘New to the game and questioning the rules: theexperiences and beliefs of founders who start imitative versus innovative firms’, Journal of BusinessVenturing. 2006; 21:633-663.

Davidsson P. Researching Entrepreneurship, Springer, New York, 2004.

Drucker P F. Innovation and entrepreneurship. New York:Harper & Row, 1985.

Drucker P F. Management challenges for the 21st century. New York: Harper Collins, 1999.

Glade WP. Approaches to a Theory of Entrepreneurial Formation.” Explorations in Entrepreneurial History, 1967: 3:245-259.

Shane S, Venkataraman S. The promise of entrepreneurship as a field of research’, Academy of Management Review. 2000; 25(1):217-226.

Vetrivel. A Study on Marketing Problems of unorganized retail shoppers”, International journal of multidisciplinary research review. 2017; 1(31):1-5.

Vetrivel. Financial problems of unorganized retail sector”, International journal of applied research. 2017; 3(12):161-164

Article Statistics

Downloads

Download data is not yet available.

Copyright License

Download Citations

How to Cite

Dr. A Elayaraja. (2023). COPING WITH EXTERNAL CHALLENGES: THE IMPACT ON MICRO AND SMALL ENTREPRENEURS IN INDIA. Frontline Marketing, Management and Economics Journal, 3(08), 01–06. https://doi.org/10.37547/marketing-fmmej-03-08-01