INFLUENCE UNVEILED: INVESTIGATING THE IMPACT OF HIGHLIGHTING SOCIAL ISSUES THROUGH TV DRAMAS ON THE AUDIENCE
Sajid Mahmood , Assistant Professor, Department of history, University of Karachi, PakistanAbstract
This research study explores the impact of highlighting social issues through TV dramas on the audience. TV dramas have long been recognized as a powerful medium for storytelling and entertainment. However, in recent years, they have also emerged as a platform for raising awareness about pressing social issues, such as gender inequality, domestic violence, mental health, and environmental concerns. This study aims to investigate how viewers perceive and respond to such TV dramas, the extent to which they influence attitudes and behaviors, and the potential implications for societal change. Through a combination of qualitative and quantitative methods, the research sheds light on the effectiveness of TV dramas as vehicles for addressing social issues and fostering meaningful dialogue within the audience.
Keywords
TV dramas, Social issues, Audience perception
References
Ahmed, Hareem. Saying goodbye to “Durr-e-Shahwar”.June 16, 2012. https://blogs.tribune.com.pk/story/12087/saying-goodbye-to-durr-e-shahwar/ (accessed 15 March, 2014).
Anwer, Zoya. Three Pakistani dramas that dare to be different.October 8, 2014. https://www.dawn.com/news/1139857 (accessed September 5, 2014).
BBC NEWS. Sentenced to death for Pakistan 'honour killing'.2014. https://www.bbc.com/news/world-asia-30113128 (accessed Febuary 5, 2014).
Daniel, Miller, and Costa Elisabetta. How the World Changed Social Media.UCL Press, 2014.Faraz. Maat Review.2014. http://www.dramapakistani.net/maat-review/ (accessed 2014).
Farwa, Batool, Naqvi. A Fanatic's Review.2014. https://afanaticsreview.wordpress.com/tag/ghayal/ (accessed september 10, 2014).
Haider, Sadaf. Review: Chup Raho suggests there's no honour in silence.2014 . https://www.dawn.com/news/1166309 (accessed March 15, 2014).
James, Martin. Mass Media: A Bibliography with Indexes.Nova Publishers, 2014.Jonathan, Walker, and Streufert Paul. Early Modern Academic Drama.Ashgate Publishing, Ltd., 2008.
Article Statistics
Downloads
Copyright License
Copyright (c) 2023 Sajid Mahmood
This work is licensed under a Creative Commons Attribution 4.0 International License.