This study investigates the motivations behind social media use and their effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising. With the increasing prevalence of social media platforms and the growing use of mobile devices for advertising, understanding how users' motivations shape their perceptions of paid mobile ads is crucial for marketers and advertisers. By examining data collected from social media users, this study aims to uncover the relationships between motivations for social media use and users' perceptions of paid mobile advertising. The findings contribute to the existing literature on social media marketing and provide practical insights for advertisers seeking to enhance the effectiveness of their mobile advertising campaigns.

Motivations, Social media use, Paid mobile advertising

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