SOLOVEVA VARVARA. USING GENAI TO TRANSFORM DIGITAL PRODUCT DEVELOPMENT AND DIGITAL SALES IN THE BANKING SECTOR. American Research Index Library, [S. l.], p. 13–23, 2024. Disponível em: https://www.frontlinejournals.org/journals/index.php/gs-indexing/article/view/649. Acesso em: 27 sep. 2025.