ALVAREZ, D. S. . Emotional Capital and the Economics of Brand Intimacy: Reconstructing Value Creation in Experience-Driven Markets. Frontline Marketing, Management and Economics Journal, [S. l.], v. 6, n. 05, p. 18–22, 2026. Disponível em: https://www.frontlinejournals.org/journals/index.php/fmmej/article/view/942. Acesso em: 23 may. 2026.