MAJA, J. Generative Artificial Intelligence Adoption and Organisational Performance in Small and Medium-Sized Enterprises: A Multi-Theoretical Examination of Readiness, Ethics, and Digital Transformation. Frontline Marketing, Management and Economics Journal, [S. l.], v. 6, n. 03, p. 7–13, 2026. Disponível em: https://www.frontlinejournals.org/journals/index.php/fmmej/article/view/876. Acesso em: 19 apr. 2026.