FAROOQ, H.; OBOHWEMU, K. O.; AZIZ, M. K.; SOGRA, S. M.; SOGRA, S. F.; PURI, T.; HASSAN, M.; ABIODUN, O.; OLORI, F. E.; KACHITSA, C. L.; AKABUOKWU, K. C.; ITUAH, F.; ESEZOBOR, E. E. Entrepreneurial Marketing in Small and Medium Enterprises: A Conceptual Reappraisal of Theory, Practice, and the Boundaries of the 4Ps Framework. Frontline Marketing, Management and Economics Journal, [S. l.], v. 6, n. 01, p. 13–22, 2026. DOI: 10.37547/marketing-fmmej-06-01-03. Disponível em: https://www.frontlinejournals.org/journals/index.php/fmmej/article/view/836. Acesso em: 17 jan. 2026.