PROFESSOR BENJAMIN RODRIGUEZ. Generational Shifts in Fashion Shopping: Understanding Consumer Preferences for Online and Offline Channels. Frontline Marketing, Management and Economics Journal, [S. l.], v. 5, n. 04, p. 1–6, 2025. Disponível em: https://www.frontlinejournals.org/journals/index.php/fmmej/article/view/711. Acesso em: 2 dec. 2025.