RADIHKA VISWAS. ASSESSING THE INFLUENCE OF GAME-SPECIFIC FACTORS ON BRAND RECALL AND ATTITUDE: A COMPARATIVE STUDY. Frontline Marketing, Management and Economics Journal, [S. l.], v. 3, n. 05, p. 14–18, 2023. DOI: 10.37547/marketing-fmmej-03-05-02. Disponível em: https://www.frontlinejournals.org/journals/index.php/fmmej/article/view/350. Acesso em: 14 sep. 2025.